Table of Contents

01 Executive Summary 02 Why GHCS Now 03 Market & KSA 04 Competition and Our Edge 05 Certifications 06 Organizational Structure & Governance 07 Advisory Board 08 Roadmap 09 Operations 10 Marketing 11 Financials
01

Executive Summary

Global Human Capital Society (GHCS) is launching as an awarding body dedicated to Human Capital Architecture. Operations will be managed by Youthub, with the official launch planned for Q4 2026.

GHCS will offer three tiered certifications: Certified Human Capital Associate (CHCA), Certified Human Capital Professional (CHCP), and Certified Human Capital Strategist (CHCS).

The website (ghcsofficial.org) is already live as a prototype. Syllabi development is progressing, with completion targeted for Q3 2026. We are pursuing collaboration to strengthen our advisory board.

GHCS will be the awarding body, while Youthub will handle operations, technology, and partnerships. A key priority is securing government subsidization approvals, starting with HRDF in KSA and Tamkeen in Bahrain, followed by similar programs in other GCC countries.

The founding team brings complementary expertise in curriculum, operations, technology, finance, branding, and stakeholder relations.

02

Why GHCS Now — Mission and Market Gap

Organizations today require human capital professionals who can apply knowledge effectively in complex, real-life situations. Many established awarding bodies provide strong foundational content but often lack sufficient regional relevance, Arabic-language support, and practical assessment methods that mirror actual workplace challenges.

GHCS was created to fill this gap by delivering certifications that combine technical depth with GCC-specific contexts. This approach ensures professionals are equipped not only with theory but with the ability to drive meaningful organizational outcomes in the region’s evolving labor market.

By focusing on practical application and alignment with local workforce development priorities, GHCS positions itself as a credible contributor to human capital development across the GCC while upholding international quality standards.

03

Market Opportunity and Why We Start in KSA

Saudi Arabia represents the largest training and development market in the GCC, with substantial ongoing investment in workforce upskilling and professional certification programs. This scale, combined with active government support for human capital initiatives, creates a natural foundation for GHCS to establish operations and demonstrate value before expanding regionally.

The Kingdom’s focus on talent development, Saudization targets, and partnerships with training providers offers immediate opportunities for certification programs that can benefit from existing infrastructure and funding mechanisms. Starting here allows GHCS to build momentum, gather real-world feedback, and refine offerings in the region’s most dynamic market.

04

Competition and Our Edge

Established international bodies such as SHRM, HRCI, and CIPD have long provided valuable certifications. GHCS seeks to complement these by focusing on practical assessments and stronger GCC relevance.

Strengths
  • • Live professional website (prototype)
  • • Practical certification model
  • • Youthub operational support
  • • Existing strong relationships with governmental entities
  • • Established connections with potential clients and major training providers across the region
Opportunities
  • • GCC subsidization programs
  • • ATP network development
  • • Corporate advisory services
Aspirations
  • • Become a respected regional certification body
  • • Achieve strong GCC market presence
  • • Deliver high-quality, relevant credentials
Results
  • • Measured growth through approvals and partnerships
  • • Positive market feedback and adoption
05

Our Certifications

ENTRY LEVEL

Certified Human Capital Associate (CHCA)

Designed for students and early-career professionals to build foundational knowledge in human capital practices.

  • Target: Early-career HR practitioners and students
  • Assessment: 120-minute online exam
  • Focus: Core knowledge and initial workplace application
  • Pricing: $600 including examination and learning material
MID LEVEL

Certified Human Capital Professional (CHCP)

For working professionals seeking to strengthen applied HR skills.

  • Target: HR managers and people operations roles
  • Assessment: 150-minute exam
  • Focus: Practical application and problem-solving
  • Pricing: $750 including examination and learning material
SENIOR LEVEL

Certified Human Capital Strategist (CHCS)

Aimed at senior leaders who drive strategic human capital initiatives.

  • Target: Senior HR leaders and strategists
  • Assessment: 180-minute exam plus case study
  • Focus: Strategic analysis and organizational impact
  • Pricing: $750 including examination and learning material
06

Organizational Structure & Governance

GHCS will function as the independent awarding body responsible for issuing certifications and maintaining standards. Youthub will serve as the operating organization, managing day-to-day operations, technology infrastructure, partnerships, and administrative functions.

This structure allows GHCS to focus on its core mandate as the awarding authority while benefiting from Youthub’s operational expertise and resources.

Governance Flow
Youthub
(Operations, Technology, Partnerships)
GHCS
(Awarding Body)
Advisory Board
Approved Training Providers (ATP)
Professionals & Students
07

Advisory Board

It was suggested in the last meeting with Michael and Dr. Ahmed that we consider establishing an international advisory board to ensure credibility and academic integrity.

The advisory board will include human capital industry leaders, academic experts in HR and organizational development, and global certification and training specialists. Potential collaboration with organizations such as IFTDO was discussed.

The advisory board will help guide certification standards, industry relevance, and pathways for global recognition. It was also suggested that IFTDO could handle the membership part (podcasts, research, surveys, monthly newsletters, etc.) with support from the GHRC team.

08

Roadmap

PHASE 1 — PREPARATION & FOUNDATION
Now until mid-2027

This phase encompasses all preparatory work required to launch a credible awarding body. Activities include comprehensive market research, regulatory registrations and approvals (HRDF, TVTC and equivalents), website prototype refinement and development, creation of internal and external agreements, development of a full quality manual, establishment of certification standards and policies, curriculum and syllabus creation (target completion by end of Q3 2026), organizational structure finalization, faculty and advisory board formation, operational readiness planning, branding alignment, and detailed financial modeling. These steps ensure GHCS meets all quality, legal, and operational requirements before any market entry. No revenue-generating activities occur in this phase.

Deliverables: Completed syllabi, quality manual, certification standards, internal/external agreements, approved governance model, initial ATP framework, and full operational readiness.

PHASE 2 — MARKET ENTRY IN KSA
Q4 2026 onward

Official launch of the three certifications (CHCA, CHCP, CHCS) in the Saudi market, along with initial rollout of the membership program (podcasts, research, surveys, monthly newsletters, etc.). Focus includes final HRDF and TVTC approvals, active partnership building with training providers, onboarding of an initial group of Authorized Training Providers (ATP), first student registrations, delivery of initial certification exams, and structured evaluation of market reaction through feedback surveys, enrollment data, and stakeholder interviews. Recertification policies and processes will be fully documented and ready for future implementation (expected rollout approximately two years after the first certification cohort). Corporate advisory services begin on a limited basis.

Deliverables: First cohort of certified professionals, initial ATP partners, membership program launch with IFTDO content support, and detailed market performance report.

PHASE 3 — GCC EXPANSION
2027–2028 onward

Following successful establishment and positive market feedback in KSA, expansion will begin with Oman. Operations will be strengthened before progressing to Bahrain and the remaining GCC countries. This measured sequence accounts for varying regulatory environments and market readiness. Arabic content rollout, additional subsidization applications, and exhibition participation (both attending and potential hosting) will be integrated during this phase. Recertification will commence for the first certified cohort as they reach the required renewal period. Full-scale corporate advisory and ATP licensing fees ramp up significantly.

Deliverables: Multi-country ATP network, regional membership engagement, sustained certification and recertification volume, and established regional presence through exhibitions and partnerships.

09

Operations

Youthub will manage technology, platform enhancements, and operational efficiency, including AI tools for routine tasks (subject to human review). The internal GHCS structure is designed for clear accountability and quality control.

GHCS Internal Organizational Hierarchy (Awarding Body)
Director
Internal Quality Assurance
Curriculum standards, exam integrity, and continuous improvement
Curriculum & Syllabus Development
Content creation and updates (led by Murtadha Al Najjar)
Regional Expansion & Support
GCC market entry coordination and partnership management
External Advisory Board
Guidance on standards and industry relevance
Youthub Operational Structure (Supporting Organization)
Technology & Platform
AI tools, student portals, and system infrastructure (led by Komail Sabaa)
Finance
Budgeting and financial management (led by Taher Al Madhoon)
Branding & Marketing
Identity and promotional materials (led by Zahraa Al Khazaal)
Partnerships
Stakeholder relations (led by Hussain Al Ammar)
KSA Launch & Approvals
Government approvals and market entry (led by Mohamed Albanna)
10

Marketing Plan

Positioning & Tone: “Practical. Regional. Ready-to-apply.” We communicate as a credible, regionally relevant awarding body that delivers real-world value aligned with GCC workforce goals – professional, approachable, and focused on outcomes.

Phased Marketing Plan – Exact Rollout

PHASE 1 • Now–mid 2027 Preparation & Awareness Building

Build credibility with governmental entities and training providers before launch through targeted partnership meetings, government relationship development, prototype website promotion, and initial content on LinkedIn (positioning tone established).

  • • Direct outreach to major training providers & governmental bodies
  • • Early brand awareness via professional networks
  • • No paid campaigns yet
PHASE 2 • Q4 2026 onward KSA Launch & Membership Rollout

Drive first enrollments and membership sign-ups through full launch campaign for certifications + membership (podcasts, research, surveys, newsletters from IFTDO), booth participation at HRSE Riyadh & Saudi HR Summit, targeted LinkedIn/Google ads, community webinars, and ATP co-marketing support.

  • • Exhibitions & conferences (attending + speaking slots)
  • • Digital campaigns targeting “HR certification KSA”
  • • Membership content launch (podcasts, surveys, newsletters)
  • • ATP co-marketing support
PHASE 3 • 2027–2028 onward GCC Expansion & Scale

Support regional growth and recertification through regional exhibitions (attending + potential side-event hosting), Arabic content promotion, partnerships with professional societies and community groups, continued membership content, and case-study sharing from KSA success.

  • • Regional exhibitions & potential hosting of GHCS events
  • • Arabic-language campaigns and materials
  • • Partnerships with professional societies & community groups
  • • Recertification promotion campaigns

Marketing Tactics Overview

Exhibitions & Conferences
  • • Booth presence at HRSE Riyadh, Saudi HR Summit
  • • Speaking slots and panel participation
  • • Potential side-event hosting in later phases
Digital Campaigns (LinkedIn / Google)
  • • Targeted ads for “HR certification KSA” searches
  • • LinkedIn content series and lead-generation forms
  • • Retargeting to ATPs and HR professionals
Membership Content (IFTDO-led podcasts, surveys, newsletters)
  • • Monthly podcasts and executive interviews
  • • Annual GCC Human Capital Survey & Polls
  • • Regular research reports and newsletters
Community & Society Partnerships
  • • Collaboration with local HR societies and chambers
  • • Co-branded webinars and workshops
  • • Joint events with training providers
11

Financials

Startup Costs (Phase 1 Only – Pre-Launch)

Category Estimated Amount
Syllabi, Quality Manual & Certification Standards$X
Platform, Technology & AI Enhancements$X
Legal, Registrations & Government Approvals$X
Marketing, Exhibitions & Partnership Development$X
Initial Operations, Team & Organizational Setup$X
Total Pre-Launch Capital Required (Phase 1 only)$X

Revenue Streams – Exact Phased Rollout

Revenue Stream Q4 2026 2027 2028 2029 (Projected)
Certification Examination Fees None
(4 ATPs registered)
520 learners
$391,500
650 learners
$508,950
813 learners
$661,635
Recertification Fees None (policies ready) Policies documented N/A $12,870
Professional Membership Dues & Events None Launch with IFTDO content Regional expansion $X
ATP Licensing Fees $4,800
(4 ATPs)
$9,600
(8 ATPs)
$18,000
(15 ATPs)
$30,000
(25 ATPs)

Notes: Certification revenue based on 520 learners in 2027 (65% CHCA @ $600 + 35% CHCP/CHCS @ $750) with ~20% quarterly growth. Subsequent years show 25% year-over-year growth. Recertification assumes $130 per person starting in 2029 with ~15% renewal rate.

3-Year Financial Outline (Conservative View)

Year Revenue Expenses Net Position
2027 (Year 1)$401,100$X$X
2028 (Year 2)$526,950$X$X
2029 (Year 3)$704,505$X$X

Note: Exact expenses are still being studied and considered in order to minimize costs, but utilizing strategic partnerships (such as Youthub handling Operations currently).

Conclusion

Global Human Capital Society (GHCS) is positioned to become a credible awarding body in the GCC human capital space. With Youthub providing strong operational support, a clear governance structure, an experienced founding team, and a phased, disciplined rollout plan, GHCS will deliver practical certifications, recertifications, and memberships that directly address regional needs.